now, sandy was another issue. 16% of consumers in the northeast said that sandy impacted them. so that is a significant fark tor. the other issue is, luxury was impacted because this year corporate america held fewer christmas parties than in the past, because they didn't want to be able to broadcast their largess and all their activities. keep in mind, 40% of retailers driven by the corporate christmas parties, when they were cut back, it affected the shoppers who were buying the holiday dresses and jewelry. >> so is this -- i mean, if you're looking for the true source of pain here, brit, in the trade, is it discounters? is it luxury? where are we going to notice this miss the most? >> well, what happened this year is, before the season started, 74% of consumers said they were redig to avoid their credit cards as much as possible. so when you look at the winners this christmas, you look at walmart, you look at sam's, you look at big lots, you look at amazon, and look at the people that really did well this christmas, you know, and dollar tree, think about that. you've got a d